What is Service Design?

Service Design is the craftsmanship and mindset of creating a holistic experience, with everyone involved, everything in the background and every touchpoint invisible or not, in order to make it run smoothly and delight.

It allows us to explore and think beyond the myopia of just “screens”. It allows us to look at the business effort in this interaction. It allows us to look at different users, roles and purposes.

Why Service Design?

The more complex your product or tool is, the more you need service design.
The more in the beginning of a concept you are, the more you need service design to crystalise what it is.

If your tool has become a labyrinth or your product saturated, this is the time when you most need to be taking a look at the before, during and after.